Thursday, April 11, 2013

Mobfox Update 11 April 2013 Intro and Platform Improvements


I am Nalika, MobFox's new Publisher Relationship Manager.  I am looking forward to working closely with you going forwards.
 
It has come to my attention that you are not currently sending us traffic.  We have made some significant changes to our platform  with more improvements scheduled this year, so if you are still interested in working with us I believe now is an ideal time to restart.
 
Here's a quick overview:
 
New SDKs with Major Improvements
We have released our new SDK 4.1.6 for both iOS and Android this week that contains bug fixes for both our click tracking and mediation capabilities so if you have previously seen low CTRs/eCPMs or had problems with our Mediation Service, our new SDK should give you significantly better results.
 
You can download the new SDKs in your account under: http://account.mobfox.com
 
We also have new, improved adapters out for the following third parties:
 
·      New mAdserve SDKs 4.1.6 (Download: http://www.madserve.org)
·      New AdMob Mediation Adapters (http://www.mobfox.com/google)
·      Improved Integration with MoPub for higher CTR's
 
vAd Video Advertising format
We have several high-paying video advertising campaigns running at the moment (CPMs between $5-25.)  If you have not integrated our Video Advertising format yet, then now is the time to do so. Our vAd format is available through both our iOS and Android SDK.
 
Improved Reporting and Request Count on platform
We have completely overhauled our Reporting tools and on our platform you are now able to analyze your traffic/revenue with the following metrics:
 
·      Ad-Requests/Fill-Rate per Country, Device and Publication
·      Impressions and Revenue per Country, Device and Publication
 
If you have any questions or need assistance getting started again, please don't hesitate to get in touch. You will find my contact details below.
 
Best Wishes,
 
Nalika
 
Nalika Gunaratne 
Business Development Manager 
E: nalika@mobfox.com
T: (+44) 0207 087 2820
Skype: nalikag
www.mobfox.com
MobFox Mobile Advertising Ltd 
7 Carlisle  St, London, W1D 3BW

source: Mobfox Update; Intro and Platform Improvements

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